Posts Tagged ‘Frederick’
Sexy Panties! Women Need Them
In the 1940s, Frederick’s of Hollywood opened shop in Hollywood. They began turning out prettier undergarments, lingerie, and corsets. Many viewed these more fashionable undergarments as “hooker” attire. After all, why would a respectable woman need raunchy panties?
Thus, any pretty and/or fashionable garments worn under clothing were deemed as lingerie; which was associated with bad girls who did bad things…that men liked. Frederick’s of Hollywood still carries this stigma today and as a result, has been overshadowed by Victoria’s Secret as a more “respectable” undergarment retailer.
Colorful, bright, sexy, and flashier fashions of women’s lingerie were becoming available. More fabrics such as cotton, satin, lace and silk began to be incorporated into the makeup of women’s lingerie, making them more desired by females and more sensual to males.